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In an age when consumers are a click away from competitor offerings, brands are struggling to reinvent their entire approach to brand loyalty. They can no longer expect that, by default, a certain portion of new customers will convert to loyal ones. They must win that loyalty over and over again, with each customer transaction.
Brands may have to do more these days to retain consumers, but with a connected, holistic approach to customer data, they don't necessarily have to waste sweat and effort stitching together data and marketing tools with tech-intensive workarounds. Join ActionIQ for a live webinar as our industry experts discuss how you can supercharge brand loyalty with your own customer data.
ActionIQ, an Enterprise Customer Data Platform (CDP), helps F500s connect first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. Backed by Sequoia Capital & Andreessen Horowitz, ActionIQ works with brands including Verizon Wireless, Shutterstock and HBC, to grow customer LTV and marketing ROI.