Customer Data Platforms:
A Complete Evaluation Guide

Personalization at scale needs a true Enterprise CDP with all the capabilities required to achieve speed, agility, and depth. Our guide will help ensure you get the CDP you need.

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Your CDP should be a smart hub that connects to any data source and any channel, empowering your marketing team to take action on 100% of your customer data. How?

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To transform billions of customer data points into personalized, “one-voice” conversations, an Enterprise CDP must support a seamless flow of actionable customer data from across your enterprise. Marketers cannot wait for weeks or months for technical experts to prepare data, build audiences or create reports. They need intuitive ways to interact with all the data, from building audiences to cross-channel testing and measurement. That requires a comprehensive, 5-step approach, including:

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About ActionIQ

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset. As an Enterprise CDP, ActionIQ helps Fortune 500 companies connect their first party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. They are VC backed by Sequoia Capital, Andreessen Horowitz, FirstMark Capital, and Bowery Capital and are already helping brands like Verizon Wireless, The New York Times, HBC and others grow customer lifetime value and marketing ROI.

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